Drugs, data & tech
Unlocking the value of sharing
This award winning* Australian research explores the 'sharing economy' – where consumers share their interests and passions across all social platforms. The work dives into three key areas that will be critical as the industry strives towards 'marketing utopia':
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- The drug is dopamine: it stimulates a consumer's heightened emotional state of desire.
- The data is social sharing data: what, when and how consumers share the things that really matter to them.
- The technology is real-time media delivery: an ability to activate advertising in the 'right now' – the exact moment consumers are showing us their emotional state and passion points.
*Winner of the 2015 MSIX Award for Best Use of Neuroscience
The MSIX (Marketing Science Ideas Exchange) awards are the inaugural awards celebrating campaigns which demonstrate the best use of marketing sciences.